Strategy
BEAUTY & WELLNESS
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MEDIA & PRINT
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TECH & FASHION
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HOME & LIFESTYLE
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BEAUTY & WELLNESS ○ MEDIA & PRINT ○ TECH & FASHION ○ HOME & LIFESTYLE ○
Strategy is Everything
When it comes to tackling any sort of project or major task, having a reliable and detailed strategy in play is crucial to the success of any venture. Digital media marketing is no different.
Curating, growing, and maintaining your brand’s online presence is one of the most important aspects of having a strong and successful campaign. That is all thanks to a detailed strategy.
Audiences crave transparency and authenticity when it comes to digital media marketing. They want to see something that was created with intention, coupled with content that is honest and open. Successful brand strategies come about as a result of a deep understanding of the market, and what exactly consumers desire to see.
No matter the brand, Mina is able to interpret and understand the needs of unique audiences regardless of their niche. Without this understanding of global trend tracking & organic strategy curation, she would not be able to successfully manage and cater to such a vastly growing audience.
Mina understands that developing a strategy and implementing that strategy is the very lifeblood of any successful campaign.
Consistency matters, that doesn’t necessarily mean posting the same content every day or using the same language in every post. But rather, maintaining the same sort of tone, imagery, and language, cross-platform and throughout the entirety of your brand.
Building trust with your audience is imperative to developing a relationship that lasts. Without a deep understanding of her audience and successful, intentional marketing strategies, Mina would not have been able to build up brand audiences and increase revenue.
Cross-Industry Expertise, Intentional Impact
Mina’s approach to brand and marketing strategy is rooted in versatility. She’s developed effective campaigns and iron-clad brand positioning strategies across the media and print, fashion and tech, home and lifestyle, and beauty and wellness industries — giving her a broad perspective on how audiences connect with brands.
Each industry has its own pace, trends, and consumer expectations, and Mina knows how to adapt strategy to meet those nuances, while still keeping the brand’s core identity intact. This cross-industry experience allows her to bring fresh, creative ideas to every project while also ensuring that strategies are grounded in what drives real engagement.
Media & Print
Mina honed her skills in the fast-moving world of media and print at Inked Magazine & Rebel Circus, where she managed over 20 social media accounts across multiple platforms with a combined audience of 56+ million. She collaborated with editors, artists, high-profile celebrities, and influencers to align content with both digital and print campaigns — translating editorial voice into engaging digital storytelling.
Her ability to effortlessly weave brand strategy into media is what ensured that campaigns resonated with diverse audiences and drove measurable results.
Fashion & Tech
In the fashion and tech space, Mina brought innovative campaigns to life at Adore Me, where she managed social media content with a specialization in Meta platforms. From overseeing creative production to boosting community engagement by tens of thousands, she ensured that strategy wasn’t just on-trend but ahead of it.
Her experience also bridges into tech-driven fashion initiatives, where she worked closely with their trailblazing UX team to develop a driven-for-social backend-data platform to further strengthen targeted organic social strategies while keeping content visually compelling and culturally relevant.
Beauty & Wellness
Mina’s work in the beauty and wellness space combines both strategy and on-the-ground customer experience. At Mad Rabbit, she spearheaded campaigns that increased brand visibility by 80 million impressions in just three months, growing social accounts through platform-specific strategies and organically boosting audience growth and retention by 35K. She partnered with influencers and content creators to build authentic community connections, ensuring the brand resonated with both niche and mainstream audiences.
Balancing consumer-facing interactions with high-level digital strategy — gives Mina a unique advantage in understanding what drives loyalty and growth in the beauty and wellness industry.
Home & Lifestyle
Mina’s time at Carpet Culture gave her the opportunity to bring a homegrown home decor storefront to life across Instagram, Pinterest, and TikTok. She built strategies that elevated a niche product line into an accessible, aspirational lifestyle identity, writing newsletters and creating content that positioned the brand as both stylish and functional.
With a focus on storytelling, she merged consumer insights with content execution to create a brand presence that felt authentic, customer-centered, and memorable.