A little lore…

Mina Eren Ozgu is a seasoned social media specialist with a penchant for individualized brand strategy, social media marketing, and leveraging data & analytics in order to stay ahead of digital marketing trends. Raised in a tiny town in New Jersey, and studying at some of the top schools in the district, Mina continued her higher learning at Pace University in New York City. She graduated early with honors, earning a BA in Film & Screen Studies with a double minor in Communications & Sociology.

While in high school, Mina was the varsity volleyball manager for four years, founder of her high school’s film club, maintained two part time jobs and volunteered with the Undeniable Life’s PowerSquad all while maintaining a high GPA and rigorous course load.

Mina carried her natural ability to flawlessly juggle multiple responsibilities all throughout her collegiate career. With gainful employment in three different levels of marketing, Mina worked in a sales & customer service role for DivaDance New York,  she was the digital marketing manager for Carpet Culture, and she was the digital marketing manager at Inked Magazine. She has since gone on to work for beauty & wellness startups like Mad Rabbit and high-caliber companies such as Victoria Secret. It is through this uniquely hands-on and multi-pronged approach that Mina gained a holistic, well-rounded understanding of marketing. She is able to seamlessly understand the desires of both audiences and clients in order to effectively increase engagement, conversion, and brand awareness, all in a short amount of time. 

While social media will always be Mina’s bread and butter, her professional experiences are a bit more widespread than just that of your average social media manager. Mina has successfully managed, grown, and maintained a total of 45 different accounts throughout her career so far. Cumulatively generating billions in audience impressions and nearly 850K in overall cross-platform audience growth. She has also designed and led multiple digital campaigns, compiled analytics and data based on backend social media statistics, written for both print & web publications in the roles of web editor & staff writer, executed the functions of an assistant producer for multiple YouTube Channels and livestream organizations, and routinely handled communications between high-profile talent & clientele to further boost brand relevancy on a content basis.

Pop-culture and entertainment is Mina’s first love, but it is through her unique understanding of pop-culture’s vital role in society that allows her to interpret and execute successful social media strategies & digital media market trends in an effective and curated manner.

Outside of work, Mina enjoys reading, making her way through various streaming platform catalogues, and discovering new coffee shops.